Why You Should Have a Blog on Your Business Website

Blogs. Aren’t they just for pimply-faced teenagers wanting to diarise their lives or for people who like to document their holidays, art projects or meals? Sure, but did you know that blogs are also a great way to drive traffic to your business?

You may already run a successful business. You may have a wide social media presence with follower numbers in the thousands as well as a spiffy website that your competitors want to emulate. However, did you know that adding a blog section to that website is a small investment that could result in extra traffic to your website at no additional cost (apart from spending time to write the posts, that is)? The positive effects a blog has on SEO results are known but here’s a brief list of other benefits a blog could have on your business.

·      Gives your brand authority and credibility, demonstrating to potential customers that you are the right brand for a specific product or service.

·      Provides valuable information to your customers. For example, you might be the owner of a cookware store and your latest blog post might be ‘How To Style Your Christmas Lunch Table,’ which you share on Facebook. One of your followers might coincidentally be researching ways to style a Christmas lunch table and come across your article. Your blog aligns neatly with their needs, encouraging them to click through to your site to read your blog post. As a result, the customer might even decide to visit your store based on your blog (or products strategically placed within the blog’s text).

·      Provides more ‘genuine’ content as it comes off as less ‘spruiky compared to other content that will appear on a user’s newsfeed.

Adding a blog section is an inexpensive way to widen brand reach and increase customer engagement for your brand. At Crackling Media, we have a team of experts who are well-versed in creating engaging blog copy for your business website, ensuring that each post is tailored to speak to your audience. Want to know more? Drop us a line via the contact page.