Social Media and Public Relations: Tank Fish & Chippery
Prior to the launch of its second store, Tank Fish & Chippery commissioned Crackling Media to re-define its branding strategy. With the aim to increase brand awareness, Crackling Media's strategy included implementing a long-term social media strategy focusing on customer engagement. Tank now commands a wider consumer base in an extremely competitive market, with new customers turning into loyal brand advocates. Further media coverage thanks to Crackling Media's network of media contacts has seen Tank featured in A Current Affair, The Age Good Food, the Herald Sun and Urbanlist and Broadsheet Melbourne to effectively complement this holistic strategy.
Branding and Content: Tasman Foods
Tasman Foods specialises in the manufacturing and distribution of frozen food to end consumers and hospitality providers in Australia and overseas. Tasman Foods boasts a range of brands in their portfolio, each targeting a different market segment. Crackling Media assisted Tasman Foods to redefine their strategic direction (for both the parent company as well as its different product lines), which included changes to branding. Additionally, Crackling Media also assisted with art direction to complement the new branding strategy; this included shooting and editing photos, creating product catalogues for supermarkets and food service providers, and designing new packaging for each product line.
Websites: Nashi Sandwich & Coffee Bar
Nashi opened in Melbourne as a response to an increasing demand in the corporate consumer market for freshly made food. As part of their rebranding strategy, Nashi commissioned Crackling Media to create a new website with comprehensive features including a blog section, a real-time corporate catering ordering page and store menus featuring nutritional information to assist customers in making informed purchase decisions. Crackling Media also shot and edited new photos to better reflect the brand's offerings as well as optimised the website for effective SEO purposes. To complement the new website, Crackling Media also produced new catering brochures for distribution.
Workshops: Rural City of Wangaratta
Crackling Media presented a series of workshops for the Rural City of Wangaratta to highlight how social media can be used to effectively market businesses of all types and sizes. The workshop sessions consisted of a presentation that analysed the high level strategy of using social media for business, as well as providing examples of how to maximise the platforms using local businesses. A separate hands-on session was run to give practical examples of how to generate and curate content for social media. This delved into techniques and applications used but also defining the purpose of each activity.