For Copper Pot, social media and digital marketing is used through their various social media channels to showcase their European inspired food, which is less common in Melbourne. The content produced for their hospitality and restaurant marketing is attractive, evocative, immersive and informative to drive user engagement and actions.
Their European inspired food plus the location out West is used to separate the business from others. The experience of the head chef and personal story is also a good component to create conversation and engagement.
Using customer reviews to emphasize that the business is one of the best in the West is another strategy used to create awareness.
The imagery used for the brand has a more luxurious feel to match the offerings and price point.