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Tasman Foods

Branding

Tasman Foods

Tasman Foods manufactures and distributes frozen yum cha products to end consumers and hospitality providers in Australia and overseas. Tasman Foods boasts a range of brands in their portfolio, each targeting a different market segment. Crackling Media assisted Tasman Foods to redefine their strategic direction for its corporate arm as well as its different product lines, including changes to branding. Additionally, Crackling Media also assisted with art direction to complement this new branding strategy; this included shooting and editing photos, creating product catalogues for supermarkets and food service providers, and designing new packaging for each product line. As a result of Tasman Foods new cohesive branding, there was an increase in customer recall and brand awareness.