Bonne Maman: Paid Advertising + Lead Generation

Bonne Maman: Paid Advertising + Lead Generation

For Bonne Maman, competitions were used to drive user awareness and engagement about a Mother’s Day campaign that was happening across numerous Melbourne cafés. A variety of other platforms was also used to promote the campaign, such as Google, Facebook, and remarketing tools such as Outbrain.

The objective was for viewers to visit the cafés to try the dishes containing the Bonne Maman jam and therefore sample the product. The competition helped to connect with potential customers to help convert them to the brand.