SEO/SEM covers managing brand visibility online through developing consistent and relevant content with unified keywords. SEO/SEM is crucial to digital marketing as many consumer choices are made online via search engines.
For City Larder, SEO/SEM helps drive two aspects of their business. One is to reach potential customers for the wholesale component and the second purpose is to educate consumers about charcuterie so they choose to purchase the products. The business is on page 1 for a variety of key search terms which brings them wholesale customers.