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Ecommerce – Food Producer


Yarra Valley Cherries

Ecommerce Website Management

Ecommerce – Food Producer

As a grower of premium cherries, a primary channel that Yarra Valley Cherries sells their products is via online sales, direct to end customers. Therefore their ecommerce tools and platforms need to be optimised to both enable a seamless experience for the customer but also to make the customer aware of the offerings and the advantages.

Crackling Media is responsible for the digital marketing, social media marketing, lead generation, content development, advertising and ecommerce setup and maintenance.

Utilising great imagery, information rich text, clearly branded design documents and the most effective platforms, Crackling Media’s digital marketing strategy and execution has allowed Yarra Valley Cherries to cut through the market sector and generate unprecedented sales where the business sold out of stock for the 2019/2020 season.

Website management is crucial for ecommerce and product marketing for Yarra Valley Cherries to ensure users have a seamless experience. The Yarra Valley Cherries website is destination and lifestyle focused as customers need to be enticed to buy into the brand and its advantages and therefore buy sweet delicious cherries. Order are taken through the website with direct payments and delivery scheduled.

SEO and advertising are crucial to ecommerce and Crackling Media delivers a targeted approach using a mix of content, outreach and clearly defined advertising to different market segments.

  • Client

    Yarra Valley Cherries

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