Piatella Cafe Bar: Influencer Management
As part of the hospitality and restaurant marketing for Piatella Café Bar, an influencer campaign was organised with the objective of highlighting new American style smoked BBQ meats that had been introduced to the restaurant.
Influencers were invited and a sample menu of the new offerings were served. Each respective influencer posted to social media and wrote blog posts, resulting in increased awareness of the new offerings and an online trail that can be found in Google searches.
A competition was also run in conjunction with this campaign utilising the influencer content to drive even greater awareness via Piatella Café Bar’s own marketing channels.