Sezar: Email Marketing
For Sezar, regular email newsletters are used to drive direct customer bookings at the restaurant and create awareness of new or interesting offerings. This may include new menu items or showcase why the restaurant is an ideal location for large group functions, which subscribers may not know about.
Other content can include educating subscribers about Armenian food or sharing a simple recipe from the restaurant menu that subscribers can reproduce at home. All this creates buy-in from subscribers and awareness of different offerings.