Visit Swan Hill: Content Generation + Content Marketing
Content is essential in marketing and a large variety of content was used in the tourism marketing for the Swan Hill region, including photography, videography and articles.
As an example, a key content component was great photography – this captured the natural wonders of the area to evoke emotions from viewers. Combining the photos and information about the area into a detailed visitor guide and itineraries proved extremely successful.
The documentation received great traction in viewers accessing the files and making inquiries.