Well designed content drives the user to have a certain perception of the brand and its offerings. Badly designed content may not only have no effect, but be detrimental to the brand.
For Teazel, the packaging design was crucial and was developed based off their brand philosophy, direction and product range. The packaging expressed the energy components of the drinks while maintaining the natural elements of the ingredients. The vibrant colours also showcase a modern look that is eye catching on social media, which will be a main marketing channel for the brand.