Food & Beverage Retail
Food & Beverage Wholesale
The Essential Ingredient: Email Marketing
The Essential Ingredient is a business that has many different offerings, and regular newsletters to subscribers is an important part of their product marketing. Each newsletter may focus on one type of offering: from store products and the different categories, to cooking school bookings, to wholesale options.
Linking users directly to more information in the newsletters is one successful method used to create further engagement.
The Essential Ingredient