The Penny Drop: Influencer Management
As part of the hospitality and restaurant marketing for The Penny Drop, an influencer campaign was organised with the objective to increase awareness of the brand in the Box Hill area through social media and Zomato.
Selected influencers were invited to try all aspects of the business offerings, from brunch, to lunch and dinner. Each respective influencer posted to social media and Zomato about their visit.
There was increased brand awareness, increased social media followers and on Zomato the rating increased from 3.0 to 4.0, allowing the brand to be shown more prominently when searching in the Box Hill area.