Food & Beverage Producer
Food & Beverage Retail
Yarra Valley Cherries: Public Relations (Media Liaison & Campaigns)
For Yarra Valley Cherries, different aspects of public relations are utilised to drive increased brand awareness.
A season launch event was organised to showcase the orchard, products and versatility of the product. Numerous uses of the cherries were showcased and information about the advantages of the business were highlighted to the media and influencers. There was great coverage of the event, brand and key selling points of the business offerings.
Yarra Valley Cherries