The future is online, which is why you need an optimised ecommerce website alongside your digital marketing strategy.
Over time, more and more Australian consumers have discovered the convenience and benefits of online shopping. Online purchases set new records and record growth in 2020 due to the COVID-19 pandemic lockdowns and restrictions pushing consumers online.
Although restrictions have eased, ecommerce shopping has been normalised for many Australians, particularly for those who were not previously using online channels. According to the Australian Bureau of Statistics, online sales in Australia increased by a staggering 55% in December 2020 compared to the same period the previous year. In 2020, Australians spent an incredible $50.5 billion online.
So what does this mean for your business? Basically – if your business is not online and ecommerce capable, you won’t be part of this amazing growth.
Compared to setting up a brick and mortar shop, an ecommerce website can be easily designed and developed, particularly if you’re working with a great digital marketing agency that specialises in ecommerce website design and development.
If you’re looking for a Melbourne digital marketing agency to assist in boosting your business with a new ecommerce website, or discuss a tailored marketing strategy and/or improvements for an existing site, get in touch for an obligation free chat.