Crackling Media is a Melbourne based digital media marketing agency specialising in the hospitality and food & beverage industries.
Whether you're a restaurant, cafe, food producer, food retailer, wholesaler or distributor, we can assist in all your digital, social media, online and e-commerce marketing needs. With our specialised focus in digital marketing for hospitality, food and beverage producers and distributors, we understand the unique requirements of your industry. Get in touch with us today for a FREE 30 minute digital marketing strategy session.
Who We Work With
We specialise in the hospitality and food & beverage industries (retail, wholesale, and distributors) but our experience and successful recent projects span many other industries too, including:
What We Do
As a full-service digital media agency, we assist our clients by developing effective online strategies to provide a measurable return on investment.
Our Services include:
Digital Strategy Development: Business Analysis, Customer Research, Business Planning, Stakeholder Engagement, Training & Workshops
Digital Marketing: E-Commerce, Marketing Campaigns, Social Media, Email Marketing, Search Engine Optimisation (SEO) and Management (SEM), Lead Generation
Digital Advertising: Advertising Campaigns, Concept Development, Digital Content, Remarketing & Retargeting
Digital Communications & Platforms: Strategy Development, Digital Channel Assessment & Implementation, Email Direct Marketing (EDM), Website and UX Design, E-commerce Platforms & Tools
Digital Media: Digital Media Planning & Development, Content Ideation & Creation, Branding Design, Graphic Design, Visual Development (Photos, Video)
Our Case Studies
Crackling Media has proudly worked with a diverse range of clients including tourism and government bodies, corporate entities, health care businesses, business to business companies, food and beverage retailers, producers, and distributors, plus Melbourne's best cafes, bars, and restaurants.
From the blog
The future is online, which is why you need an optimised ecommerce website alongside your digital marketing strategy. Over time, more and more Australian…
How do you find a digital marketing agency in Melbourne? The online space is an increasingly crowded one, and with Australians spending an average of 4.7…
With the current COVID-19 restriction completely changing the ways restaurants and cafes have to operate, for a business to survive, they need to pivot both their…
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Thanh is an inspiring thought-leader, presenter and influencer in the digital space. Professional, knowledgeable, reliable and approachable; we would recommend Thanh Do to any regional or metropolitan Council or organisation looking to deliver digital media training, mentoring, hands-on sessions or digital marketing consultation and work.
— E. Crameri
I feel confident that we are getting an excellent return on the money spent. No energy is required from me and almost no involvement. I know that the content being put up is more effective that what I could think of. I know that when I finish work, exhausted, the rest of the evening is completely mine to do as I please.
— M. Salem
Owner of Maddox Cafe
Crackling Media was an integral part of the online promotion of our newest cafe as we went through the process of opening our doors earlier this year. We were happy with their services and would recommend Crackling Media as an affordable and accessible means for other small businesses to consolidate and streamline their online presence in the ever evolving world of social media.
— P. Vernuccio
Owner of George Jones Eatery
Crackling Media helped Supercharger establish a strong customer base by using social media and media coverage to alert customers to the options of healthy and delicious vegan food and turn them to advocates. I believe their work helped increase the business revenue as our customer base grew. I couldn’t be happier with the result Crackling Media achieved in such a short time. I believe that without it, Supercharger wouldn’t have had the traction we gained so quickly as a result of their work.
— P. Mathis
Owner of Supercharger Wholefood
When it comes to competing in the saturated retail space, a significant online presence and presentation is key – and Crackling Media has helped us achieve both objectives by developing a website that was attractive with beautiful imagery, easy to navigate and functional by optimising the structure and speed, and responsive on all digital platforms and devices.
— Anesley Clarke
In addition to managing and growing The Black Toro and Sezar’s social media presence, Crackling Media has also helped our restaurants obtain significant press coverage thanks to their excellent public relations skills and vital media contacts. The Crackling Media team is always willing to go above and beyond, offering invaluable advice along the way. Crackling Media also played an integral role in promoting our newest restaurant, Shukah.
— Garen Maskal
Owner of Kalian Group