Butter Mafia

Butter Mafia creates delicious desserts with a focus on flavour and flair, all of which are gluten-free and safe for those with coeliac disease. Their high-quality, artisanal desserts can be conveniently purchased online and are available for delivery in Melbourne and regional Victoria.

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The Challenge

Butter Mafia produce delicious gluten free desserts made with flavour and flair. Baked in a dedicated gluten-free kitchen in Northcote (Victoria), their quality artisan desserts are decadent and coeliac safe.

Due to inconsistent marketing and branding, Butter Mafia was not reaching its full potential. Additionally, the company's existing website had an outdated layout, unattractive product images, and difficult navigation.

Recognising the need for a change, Butter Mafia sought to revamp its e-commerce marketing strategy to enhance its online presence. To achieve this, the company partnered with Crackling Media, leveraging their expertise in ecommerce website design and digital marketing strategy.

What We Did

To achieve Butter Mafia's goal of improving their online presence, Crackling Media implemented a structured plan that encompassed several key steps:

• We conducted an extensive analysis of Butter Mafia's current branding, website and marketing strategy to identify areas for improvement. Based on our findings, we mapped out a redesign of the digital markething strategy that incorporated ecommerce best practices and prioritised the customer experience.

• We analysed customer behavior on the Butter Mafia website and made changes to the design and layout based on our findings. For instance, we improved the customer experience by prominently displaying delivery information and featuring best sellers and specials on the home page.

• Butter Mafia's website was also complemented by high-quality, professional photos of all their products. These photos were also utilised for social media promotions and paid ads.

• Crackling Media provided guidance on the structure and variety of products to boost online sales. To cater to the gift market sector, product bundles were recommended for special occasions, among other recommendations.

• Facebook paid ads, monthly newsletters as well as a targeted influencer campaign were also conducted to allow the company to reach a wider audience and attract more customers to their eCommerce website.

The Results

Butter Mafia experienced a significant boost in online sales and brand recognition due to Crackling Media's comprehensive efforts. The revamped ecommerce marketing strategy effectively showcased the company's products in an engaging and user-friendly manner. Within just a few months, this resulted in a substantial increase in online orders, with total sales skyrocketing by an impressive 110%.

Growth in total sales

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