eCommerce is evolving now more than ever
Ecommerce (electronic commerce) are transactions and businesses that are conducted online – such as buying or selling products and services via the internet. It’s an industry that’s on the rise, contributing a staggering $27.5B to the Australian economy in 2019.
Research suggests that ecommerce businesses are operating in one of the most secure industries. During the COVID-19 pandemic, online businesses managed to maintain stability, and the industry has strengthened more than ever as consumers have adapted to the convenience and ease of online shopping.
Studies have also shown that certain sectors within the ecommerce industry, in particular Retail and Food & Beverage businesses, have the potential to have even more revenue growth in coming years.
Research and studies have revealed the following about the ecommerce industry:
Advantages of boosting your eCommerce strategy
How can we help you?
At Crackling Media, we have extensive experience in working with all size and types of ecommerce businesses from different industries. Our clients are well included in every step of the process. What makes our services so unique is that we take the time to understand our client’s ecommerce business, and tailor custom online marketing plans and ecommerce solutions.
Butter Mafia needed a website and marketing refresh to promote their products and increase their retail component. We began with an analysis of Butter Mafia’s current branding and website and mapped out a redesign based on ecommerce best practice with a focus on improving the experience for the customer.
By utilising great imagery, information rich text, clearly branded design documents, and the most effective platforms, Crackling Media’s digital marketing strategy and execution allowed Yarra Valley Cherries to cut through the market sector and generate unprecedented sales, with the business selling out of stock for the 2019/2020 season.
From the business perspective, B2C Furniture needed good Search Engine Optimisation (SEO) by developing relevant content and keywords, and also be linked to their other systems such as their finance and logistics systems.
Analysis was undertaken on understanding customer behaviours when they visited the Butter Mafia website and tweaks on the design and layout were put in place based on the findings.