Crackling Media - Specialise in Digital Marketing, Social Media and PR

eCommerce is evolving now more than ever

Ecommerce (electronic commerce) are transactions and businesses that are conducted online – such as buying or selling products and services via the internet. It’s an industry that’s on the rise, contributing a staggering $27.5B to the Australian economy in 2019.

Research suggests that ecommerce businesses are operating in one of the most secure industries. During the COVID-19 pandemic, online businesses managed to maintain stability, and the industry has strengthened more than ever as consumers have adapted to the convenience and ease of online shopping.

Studies have also shown that certain sectors within the ecommerce industry, in particular Retail and Food & Beverage businesses, have the potential to have even more revenue growth in coming years.

Research and studies have revealed the following about the ecommerce industry:

$27.5B

The amount of revenue the ecommerce industry contributed to the Australian economy in 2019

6.8% increase

Online purchases set a new record in April 2020, which exceeded the busiest season of online shopping (December 2019) by 6.8%

$22.4B

It is expected that the 2020 revenue in the ecommerce Food & Beverage sector will increase to $22.4B globally in 2020

$34.6B

Food & Beverage ecommerce industry revenue is expected to continue to rise to $34.6B by 2023 globally

Advantages of boosting your eCommerce strategy

Brand Awareness

With more sellers establishing an online presence through ecommerce platforms, competition is increasing more than ever. Therefore, it’s essential to increase brand recognition to stand out from your competitors. What are the tools you need to improve your brand awareness and convert visitors to customers?

Improved customer experience

Digital customer experience management is understanding how people interact with your brand online. Customers have a plethora of options to choose from at their fingertips plus the resources necessary to educate themselves and make purchases on the own.
This is why it's so important to provide a remarkable experience and make them want to continue doing business with you — customers are your best resource for growing your brand awareness in a positive way.

Customer Insights

Without gaining insights on your ecommerce business, you are not only missing out on opportunities such as generating more sales, revenue and acquiring new customers, but the message of your online marketing campaign would also not be reaching all of your targeted audience.

Leads & Conversions

Despite having a lot of traffic, many ecommerce businesses continue to face challenges generating more leads and conversions.

How can we help you?

At Crackling Media, we have extensive experience in working with all size and types of ecommerce businesses from different industries. Our clients are well included in every step of the process. What makes our services so unique is that we take the time to understand our client’s ecommerce business, and tailor custom online marketing plans and ecommerce solutions.

eCommerce Design & Development

The Crackling Media team has extensive experience in ecommerce web design. We have a strong knowledge on which factors determine the success of your ecommerce websites, and can balance creativity with user friendliness – all driven by conversion rates.

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Case Study

Butter Mafia needed a website and marketing refresh to promote their products and increase their retail component. We began with an analysis of Butter Mafia’s current branding and website and mapped out a redesign based on ecommerce best practice with a focus on improving the experience for the customer.

eCommerce Marketing

Did you know studies have shown that 88% of customers abandon their carts? This highlights the importance of having a strategy that optimizes not only traffic, but also conversions on ecommerce platforms.

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Case Study

By utilising great imagery, information rich text, clearly branded design documents, and the most effective platforms, Crackling Media’s digital marketing strategy and execution allowed Yarra Valley Cherries to cut through the market sector and generate unprecedented sales, with the business selling out of stock for the 2019/2020 season.

eCommerce SEO

Did you know that studies have showed that 71% of people never scroll past the first page on Google? How do you improve the visibility of your website? SEO is a fundamental component of your online marketing strategy. If customers can’t find you, they can’t purchase from you.

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Case Study

From the business perspective, B2C Furniture needed good Search Engine Optimisation (SEO) by developing relevant content and keywords, and also be linked to their other systems such as their finance and logistics systems.

eCommerce Analytics

We all know data is important – but what does it all mean? All the hard work of data analysis and interpreting it into a meaningful way for your online marketing campaigns and overall ecommerce business will be taken care of by Crackling Media.

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Case Study

Analysis was undertaken on understanding customer behaviours when they visited the Butter Mafia website and tweaks on the design and layout were put in place based on the findings.

Interested in knowing more?

Are you ready to take the next steps to improve your business? Contact us to find out more.