How To Find The Best Digital Marketing Agency in Melbourne

How do you find a digital marketing agency in Melbourne? The online space is an increasingly crowded one, and with Australians spending an average of 4.7 hours online each day and therefore making decisions based on what they see online more and more, it’s imperative for businesses to also have a digital presence.

So with all that said, how do you find the best digital marketing agency in Melbourne for YOUR particular needs? With many agencies out there – both large and small, and all offering various services – how do you sift through them and decide on which one will suit your business?

First, identify your goals.  

Understanding what you hope to achieve as well as identifying the services that you require is the first step in finding the best digital marketing agency for you.

For example, are you looking for assistance with your social media?

Do you need your listing sites (such as Google Business, Zomato, TripAdvisor) updated?

Could influencer visits / collaborations assist in building your brand?

How up to date is your website and would it benefit from improved search engine optimisation?

Do you require graphic design help or a website redesign?

What about ecommerce capabilities?

Paid advertising?

Or are you unsure and need guidance on a tailored solution that would best suit your business?

The clearer your goals are, the easier it will be to search for Melbourne digital marketing agencies that can assist you in achieving them.

Now that you have your goals and have narrowed your search to a few Melbourne digital marketing agencies, it’s time to review their past experience and expertise.

Looking at an agency’s clients and previous work can help give you an idea of what they can do for you and whether they’re the best fit for your business. Do your research – does the agency have case studies or a portfolio that you can browse? By reviewing an agency’s work, you’ll begin to get an indication of their areas of expertise and whether this aligns with your goals.

Look for a Melbourne digital marketing agency that offers a range of services. If you hire an agency that only focuses on social media marketing, you could be missing out on other options to fully market your business online. Other services, such as web design, email marketing, content creation, paid advertising, or SEO optimisation, should be utilised alongside social media to ensure that a full breadth of marketing occurs.

Armed with this knowledge, it’s time to contact a few agencies. Ask them how they would work with you to find the best digital marketing strategies for your business. Do their ideas fit your brand and do their suggestions seem achievable? Do they have the experience to deliver what they say? And does it fit into your budget? Ideally you want an agency that understands both your business and your industry and that also has the flexibility to tailor a solution for you.

Finding the best Melbourne digital marketing agency for your business can be easy and stress-free. Contact Crackling Media today to discuss your requirements or schedule a free 30 minute digital marketing strategy session.