Chickita is a fast-growing, flame-grilled chicken restaurant brand with Asian-inspired flavours.
Originally established internationally including its flagship location in Vietnam (and other locations in Singapore and Malaysia), Chickita opened its first franchise in Australia late 2024, bringing its vibrant dining concept to Highpoint in Melbourne.
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Chickita needed to introduce itself to the Australian market with a fresh, recognisable presence.
As a newcomer, the brand required:
Crackling Media partnered with Chickita to act as their end-to-end marketing team, creating a strong foundation for their launch and growth.
Our work includes:
Brand Establishment
Content Creation
Digital Marketing Campaigns
In-store Collateral
Since partnering with Crackling Media, Chickita has:
With a solid brand foundation, Crackling Media continues to work alongside Chickita on long-term growth strategies, expanding both its digital footprint and franchise presence across Australia.
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