Copper Pot, the European-inspired restaurant in Seddon, Melbourne, is a well-known destination for foodies looking to indulge in high-quality cuisine that takes them on a journey across Europe. With a passion for delivering the best culinary experiences, Copper Pot was eager to showcase its unique cuisine to a wider audience and engage with the local community using a targeted digital marketing strategy.
To achieve this goal, Copper Pot turned to the expertise of Crackling Media to manage their digital marketing channels. The restaurant wanted to create a comprehensive marketing strategy that not only highlighted their delicious offerings but also helped them become an active member of the local community.
What We Did
Crackling Media collaborated closely with Copper Pot to highlight the restaurant's European-inspired cuisine in an appealing and captivating way. By creating tailored content, visually striking imagery, and strategic messaging, the social media channels became an extension of Copper Pot's inviting and friendly ambiance.
The team also revamped the website to highlight the brand's unique advantages and showcase the restaurant's specials and events , which led to the growth of a substantial customer database. A monthly newsletter is also sent out to keep customers engaged and informed about the latest offerings.
Crackling Media supported Copper Pot's engagement in the local community by showcasing the restaurant's participation in local events and promoting its support for nearby businesses. This approach not only raised brand awareness but also helped to establish Copper Pot as a valuable and engaged member of the community.
The marketing approach developed in partnership with Crackling Media helped Copper Pot build a strong and loyal clientele, establishing themselves as an integral part of the community.